Is Your Benefits Broker Actually Serving You?

Rate your broker across 25 questions in 6 categories. Find out in 5 minutes if you're getting the service level you're paying for, or if you're doing your broker's job for them.

Fill out the form below to access the Benefits Broker Evaluation Scorecard.

Most HR professionals have never scored their broker. They accept the relationship they have because they don't know what a better one looks like.

Here's the problem with that: your broker is getting paid whether they're serving you well or not. The commission comes from the insurance carrier, not from you. Which means there's no financial pressure on your broker to pick up the phone, fight for your employees, or bring you a better option at renewal.

If you've ever Googled a benefits question instead of calling your broker, if open enrollment felt like something you were doing mostly alone, or if you got a 15 percent renewal increase with no real explanation, you may be getting less than you're entitled to.

This scorecard tells you where you stand.

25 questions. 6 categories. One clear answer.

Use this scorecard to rate your current broker on the things that actually matter:

❋ Responsiveness

Are they reachable when you need them, or only when it's convenient for them?

❋ Year-Round Support

Do they proactively flag compliance deadlines and bring you useful information?

❋ Open Enrollment Partnership

Led by experienced guides who know how to hold space, encourage participation, and keep things moving with purpose.

❋ Strategic Value

Are they helping you think about your benefits program strategically, or just processing your renewal every year?

❋ Employee Advocacy

When an employee has a billing issue or claim dispute, do they handle it or do they send it back to you?

❋ Compliance Support

Are they actively assisting with Section 125, ERISA documents, COBRA, ACA reporting, and Form 5500 filings?

Add up your scores and find out where you land:

Score Rating What it means
0 - 17 Underserved Your broker is not meeting the basic standard of service. The gap is significant.
18 - 33 Inconsistent Some areas are working, others aren't. Time for a direct conversation, or a second opinion.
34 - 44 Good Your broker is performing well in most areas. Find the lowest category and raise it.
45 - 50 Excellent You have a strong broker relationship. Keep it and use it strategically.

Download the Scroecard. Find Out Where You Stand.

It takes about 5 minutes to complete. No fluff, no filler, just 25 honest questions about the service your broker is (or isn't) providing. Free to download. No spam. Unsubscribe any time.

Send Me The Scorecard

  • "Insurance is a tough business unless you have an agent like Chris McIlroy, of McIlroy Insurance Group. No question is to small and our calls are always answered. Would highly recommend this agency."

    Apryl Ward

  • "Chris with McIlroy Insurance is helping our family with our insurance needs. He’s helped us weigh pros and cons and make the best decision for our family. HIGHLY recommend this company! Great people to work with!"

    Mike Cook

  • "I had a fantastic experience working with Chris for both life and health insurance. He was incredibly easy to work with, knowledgeable, and attentive to all my questions. He guided me through the process smoothly and made everything straightforward and stress-free. I truly appreciated his professionalism and responsiveness and would highly recommend him to anyone looking for insurance assistance."

    Shellie Tingle